Content Is King On The Net!

Build the content of your site like a pyramid, too...

Start with your home page. It must introduce the "big picture," the Valuable PREselling Proposition ("VPP"), of your theme/concept.

In our case, the theme is Ballyduff Silver Band. It could easily be fitness training, making money, snooker, etc.

From there, each of your TIER 2 pages must focus on a specific topic that is related to that theme/concept. One of our TIER 2 pages is the 'Guestbook'. Another is the 'Band News'.

At the final level, each TIER 3 page must be a sub-category of its corresponding TIER 2 page. An example that we can use is ‘The Band’. This is a TIER 2 page. ‘Mark McKnight’ within this page is a TIER 3 page that links from the TIER 2 page about the band.

Now back to the start. What makes a strong home page...

• it establishes your VPP in its introductory paragraphs, while quickening the pulse of your readers. It answers your visitor's "what's-in-it-for-me?" question. It makes or breaks that all-important "first impression."


• it keeps it fun, bright, and intriguing while building respect.


• it brings out the appropriate emotions/response in your theme's audience.

Are you worried that you wan't be able to create all this content? Do you doubt your writing skills? Don't. If you can talk to friends, you can write to PREsell. That covers the humans. What about the spiders?...

Your Keyword-Focused Content Page must ultimately score in the Top 10-20 search results for your Site Concept keyword (Ballyduff Silver Band). Most sites will win the "SE war" for this word last because it is likely the most competitive keyword in your theme. In our case it was easy, because there is no other Ballyduff Silver Band websites. If you were basing your site on dieting, you might never get the top ranking for this keyword. It is just far too popular.

Your TIER 2 and TIER 3 pages must...

1. OVERdeliver great content to humans.


2. Convince the Search Engines that they are the best, most relevant pages for their Specific Keywords.

Specific Keywords need to PREsell humans and rank highly at the engines. The term "General Keywords" refers to more generic words that are associated with your Specific Keywords.

You will rarely win the Search Engine war for General Keywords by themselves. They are too broad/competitive. However, many people use "Word Combos" to search. Web surfers enter a Specific Keyword and a General Keyword. For example, a searcher might enter... "Anguilla and Caribbean" or... "+Anguilla +Caribbean" or...
"Anguilla in Caribbean" or... "CaribbeanAnguilla".

Ditto for a Word Combo that puts "Anguilla" and "travel" together. You might, after a great deal of effort, start ranking well for the General Keyword "Caribbean." But you will never displace expedia.com and priceline.com for "travel," for the reasons outlined just above.

You can definitely rank, though, for Word Combo searches. And searchers who use "Word Combos" know how to do advanced searches. So include General Keywords such as "Caribbean" and "travel" in parts of your Web pages. You will do well when searchers use Word Combos. So blend some General Keywords with your Specific Keyword. You need to include them only once or twice because you are not trying to win the war for General Keywords, just for the Word Combos.

Every Page of Every Tier Is a KFCP and Must Please Visitors and Spiders.

Yes, the TIER 2 and 3 approach is similar to that of your home page! While the home page focuses upon the fundamental Site Concept keyword, each one of the other pages focuses upon one keyword from website plan.

If your site was a house, it would have one front door, 5-15 side doors, and hundreds of back doors. In other words, humans will find-and-enter your site via any page... TIER 1, 2, or 3.

So each page must meet the specific needs of a visitor who is searching for its Specific Keyword. OVERdeliver with high-value content. This convinces the reader to click and read more of your pages and also sign up for your newsletter and blog.

If visitors find your home page (which will be the most common entry point as your site matures), and if you captivate them with a solid VPP and strong voice, they will click to a TIER 2.

Pyramid Summary

Your TIER 1 home page links to 5-15 TIER 2 pages (not more, usually, because your NavBar starts looking pretty congested).

Your TIER 2 pages each link to 5-15 TIER 3 pages.

Net result?...

A site can vary in size, between 31 (1 + 5 + 25) pages, and 241
(1 + 15 + 225) pages. After 3 TIERs and 200+ pages, it gets tougher to get pages indexed at the engines. You won't find many Search Engines that will spider all 241 pages!

At this point, you should pretty much own this little niche. And you'll have exhausted all profitable topics for your site's theme.

Your time is better spent and yields greater returns if you turn your attention to your next theme-based content site, while you leave this one on auto-pilot, except for the occasional update.

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